What every piece is checked against

Before anything reaches you, Launch Your Practice runs it against your industry’s advertising rules. These are the lines it will not let a draft cross.

• Publishing a patient testimonial, review or before-and-after of an identifiable patient — most boards restrict it, and republishing a review confirms the person is a patient
• Any wording that implies a named or identifiable individual is a patient of this practice
• “Painless,” “pain free,” or any promise about what a patient will feel
• “Cure,” “cures,” “guaranteed results,” “permanent results,” “no side effects,” “risk free,” “100% safe”
• “Clinically proven,” “scientifically proven,” “FDA approved” or “FDA cleared” about a service this practice provides
• Any stated success rate, recovery time or number of visits presented as typical
• “Specialist,” “specialist in” or “board certified in” a specialty the clinician is not credentialed in — boards regulate the word
• Rank claims — “best dentist,” “top doctor,” “#1” — which are the most commonly cited advertising violation in this trade
• Stating a credential, licence or hospital affiliation that is not the clinician's own and current
• Advertising a service outside the clinician's scope of practice in that state
• Any price, estimate or “most plans cover” statement — coverage is decided by the plan
• Offering to waive, discount or absorb a copay or deductible